PROJECT ROCK

After a few seasons of working on the design team for Project Rock, Noelle became Lead Apparel Designer for Men's & Boy's Project Rock at UA in 2021, beginning with the Fall 2022 season. In 2023, she gained full ownership of design for the category with the addition of the Women’s and Girl’s categories for the Spring 2025 season. This category allowed her to work side by side with the lead graphic designer, to cohesively drive a creative concept, story, and product that highlights one of the pinnacle athletes and entertainers on the planet. This line is about capturing the grit, grind, and personality of Dwayne "The Rock Johnson" and is a true labor of love, with input from the most electrifying man in entertainment himself.