PROJECT ROCK WOMEN’S

Women’s apparel in the gym space was often overlook and oversimplified by many of the traditionally masculine dominant brands. Part of the success of the Project Rock line was acknowledging that the female customer was in the gym just as must as the male customer, working just as hard, if not harder. Noelle took over driving design for the entire Project Rock line in 2023, working directly with Dwayne Johnson’s team to create women’s gym and lifestyle product for the tough as nails consumer.

Women’s Product Experience includes: Activewear, Woven Pants/Jackets, Outerwear, Fleece & Athleisure, Sports Bras, Seamless, Graphic Blanks, Knits