PROJECT ROCK

The Project Rock line was Noelle’s driving reason to come to the brand. Notorious for his intense workouts, getting to create Men’s, Women’s and Kid’s product inspired by the Most Electrifying Man in Entertainment, was another check off the list of dream jobs. This category allowed Noelle to work in partnership with a graphic designer, to cohesively drive a creative concept, story, and products that highlight one of the most pinnacle athletes and entertainers on the planet. This line is about capturing the grit, grind, and personality of Dwayne "The Rock Johnson" and is a true labor of love, with input and collaboration from the most electrifying man in entertainment himself. 

Product Experience includes: Shorts/Pants (knits, fleece, woven), Tanks/Shirts, Jackets (woven, knit, insulated), Fleece Layers, graphic blocks for Men, Womens, & Kids